Six-Pack Carriers // From Atlas Labels
The carrier is the key to standing out in a crowded retail cooler. New packaging breweries plan their label, then their crown, and only then think about the six-pack carrier. But their customers’ experience is the opposite. Customers narrow their choices from dozens of beers to a few; based only on what they see on the carrier. A well-designed, well-made carrier is the first step in customers’ buying decisions. And after customers pull your six-pack from the cooler, the carrier’s work has just begun. It needs to safely transport your bottles, holding up through several changes in temperature and cycles of condensation along the way. That’s why Atlas only sells carriers printed on high-quality 18pt wet-strength beverage board stock. When a lower quality carrier fails, you have lost product, unhappy retailers, and sometimes, injured customers. At that point, a discount carrier doesn’t seem like such a bargain after all.
Our custom 6 pack carriers are litho-printed in high quality four-color process and aqueous coated with low minimum runs of 5,000. One additional PMS ink color is available on orders of 10,000 or more at no cost. When you’ve made the decision to use an Atlas carrier, we provide a template for one of our standing (longneck or heritage) dies and work with your artist to ensure your finished carrier looks as good in the cooler as it did on your designer’s screen.
Custom structures and special effects are available on longer runs. Blank and printed carriers for mix & match programs are available to retailers in both heritage and longneck sizes. Just call us to discuss your needs.